If one is opening a retail store or planning to revamp their old retail store, LED lighting will play an important role in the overall look of the store. LED lighting can make the space more visible and highlight the newly launched products or different areas of the store. A combination of different types of LED lights can be used to make the store more presentable and attractive. The lightning in the retail store is an important part of the merchandising strategy. Read this led lighting for retail stores retail lighting guide to know more.
Types Of Lighting In Retail Stores
Effective lighting is very important in retail stores. Lighting is a very strong tool that can set the mood of the store; if used properly, LED lighting can bring attention to the highlighted products. Generally, four types of LED lighting are used in retail stores: ambient, accent, task, and decorative. A proper lighting system is the foundation of a good shopping experience.
Ambient lighting in retail stores:
Ambient lighting is the main lighting of the retail store. It should be such that it makes the customers feel welcomed. It should not be too dim nor too bright. The number of lights and the brightness of the light would depend on how big the space is. If the store is small, it will require a dim and less powerful light, whereas a more powerful light would be required if the store is big. Ambient lighting is used to give a relaxed atmosphere in the store. They are mainly used to maintain the generalized glow throughout the store. They consume less electricity as compared to other types of LED lights. Therefore, one will not have to worry about heavy electricity charges with them.
Accent lighting in retail stores:
Accent lighting is used to highlight specific areas to draw customers’ attention to special products that are noteworthy and important. Accent lights are perfect for highlighting seasonal products or newly launched products. This lighting is also used in window displays because they look visually appealing and attract people into the store. It is also used in display nooks and shelves with special products. Accent lights are made to be brighter than other lights because they are used to draw the attention of the customers. However, they consume more electricity than other types of LED lights. Therefore, they are to be used only in the selected portions of the store.
Task lighting in retail stores:
Task lighting in the retail stores is used to focus on those areas in the store that need more light, like the changing room or tills. Customers need more light in the changing room since they want to see how the item fits and looks. Cashiers also need more light to properly look at the tills and therefore do their job effectively. This type of lighting is also used on the store sign and the entrance area, which helps the customers read the name of the store properly.
Decorative lighting in retail stores:
The purpose of decorative lighting is not illumination but is mainly used for visual appeal. These lights play a significant role in retail stores; therefore, they should be decorative and beautiful. Decorative lighting is often used to bring out nostalgic feelings. For example, a string of white lights on the winter holiday display could invoke many memories from childhood in customers. If used properly and in the right place, decorative lighting can attract many customers in a retail store. Although they don’t consume much electricity, they are only used in specific areas. They should not be used throughout the store, but only on some of the most attractive products.
When these four different types of lighting are effectively used, it makes a retail store more attractive, draws customers’ attention, and urges them to purchase products from the store.
Why LED Lights For Retail Lighting?
LED lights are very commonly used in retail stores because of the numerous benefits, including a cost reduction and energy usage. Here are some reasons why LED lights are used for retail lighting.
- Longevity: LED lights have a longer lifespan as compared to traditional bulbs. An average LED light can last up to 50,000 hours, but a bulb can only last 10,000 hours. On average, an LED light can last from 6 to 12 years. This lifespan is about 40 times longer than the traditional incandescent bulbs.
- Energy efficiency: another major benefit of using LED lights is their energy efficiency. Energy efficiency can be measured as the amount of lighting the device emits for every unit of watt or power. Earlier, however, this was measured by the number of lumens produced. LED lights produce less waste and more useful lumens compared to other lighting technology. By replacing the bulbs with LEDs in the retail store, one would notice a lot of improvement in energy efficiency. However, the overall energy efficiency depends on the LED lights used.
- Better for the environment: LED lights are also used in retail stores because people are becoming more conscious. Therefore companies and retail store owners are looking for more energy-efficient options to attract socially conscious customers.
- No UV or heat emissions: Ever tried changing an incandescent bulb just after its use? Is it hot, right? This problem is eliminated in the case of LED lights. Traditional bulbs turn most of their energy into heat, but that is not the case with LED lights. LED lights emit no heat at all; most of the energy it uses is transferred into the visible spectrum of light.
- Low voltage operation: LED lights require less voltage, which is ideal for businesses, especially when floods are common. LED lights are perfect as they require very less voltage. An electronic device with less voltage will protect the people in the store from fatal and harmful shocks. After floods, during clean-up the case, if someone touches an electronic device of low voltage, it would be much safer compared to bulbs that run on high voltage.
- Directionality: another reason retail store owners prefer using LED lights is that they emit light at 180 degrees. This means this angle makes the light recessed; therefore, it is perfect for retail stores. There is no wastage of light and energy in this case, whereas, in the case of bulbs, it emits light in 360 degrees which becomes useless if one wants to illuminate or focus on any area.
LED lights are way better than any other types of lights available in the market today. They are convenient, aesthetic, energy efficient, and good for the environment, which is why LED lights are primarily used in retail stores.
Types Of LED Lighting Used In Retail Stores
The different types of LED lights available in retail stores help improve the store’s overall appearance. Let us deeply dive into the different kinds of LED lights available to help one understand better. Lights are not only great for store decor but to make an informed decision, it is required to have an understanding of the different types available.
LED Track Lighting For Retail Stores
Using LED track lighting in retail stores helps cater to several purposes in the retail stores. The setup of the track lighting has in-light fixtures that are attached to a track with electrical conductors. Track lights are available in various color options, designs, and styles.
This lighting technology doesn’t require a different setup and offers numerous options without needing a separate system. They can be used to light up the overall space in general or by concentrating on the specific lights on the track.
LED Downlights For Retail Stores
The LED downlights for retail stores offer fantastic performance and the most comfortable shopping environment. It helps retail store owners offer a distinctive customer experience and also helps in making up their mood to shop more. The ceiling downlights offer uniform lighting throughout the space and are a perfect choice for retail stores and several other buildings and structures.
If one wants to add an elegant look to their commercial space along with a modern and special touch of light, choose the LED downlights offered by Vorlane.
LED Panel Lights For Retail Stores
The LED panel lights are available in various styles and designs. These lights have a sleek appearance and give their retail stores a professional look. The design features of this kind of light leverage high-quality integrative materials, which helps ensure that the products manufactured are all sustainable.
The LED panel light MA70 from Vorlage is one of the best-LED panel lights available in the market that help retail store owners enhance the overall look and feel of their store.
LED Strip Lights For Retail Stores
The LED strip lights are an upgraded and versatile form of lighting available for several uses. One can use it for their commercial space or their residence. Several variants are available for this type of light for retail store owners to help them decide which one would be the right choice. There are several benefits of using the LED strip lights from Vorlane. They operate on DC power of very low voltage. The back side of the LED strip light has adhesive applied for easy application. They are not useful for lighting up the space but help enhance the look.
The entire strip has numerous LEDs mounted and is available in several colors and designs to choose from. The quality and the light color of an individual LED strip light help to determine its sustainability. Based on the quality of the light, it lasts. The best part of using this type of light is that it can also be mounted on uneven and rough surfaces.
LED flood lighting for retail stores
The LED flood lights are innovative lighting options that offer several benefits to retail store owners and are a great option to enhance the overall shopping experience. The lights are named so because they can easily help cover the entire area with light. No matter how large the area is, one can easily cover it with lights. The lights are available in a variety of shapes and sizes to choose from. The basic functionality of this type of light is that it offers wide-angle lighting to cover larger areas with greater ease.
They are the best for lighting up larger retail stores, supermarkets, malls, etc. They help enhance the overall look and appearance of the store. Vorlane offers the best flood lights in varied choices for different types of retail stores. They consume less energy and impart great brightness to lighten up the entire space.
How to use LED lighting for retail stores?
Undoubtedly, LED lights are the best option for retail store owners to obtain the maximum benefits and make the products look more desirable. Appropriate illumination adds to the products’ appearance and convinces a customer to buy. The multiple benefits offered by LED lights include a surge in the profitability of a business and employee safety at the workplace.
How lights help retail store owners make the most of their sales are discussed below:
LED lights for shop display
The LED lights installed in retail stores help enhance the overall display and offer better illumination than the other lighting options. LED lights installed for display serve the purpose since it helps catch the attention of people who visit the store. Depending on the surface area, wall colors, etc., one should choose display lighting to complement the store’s overall appearance.
By installing LED lights for shop displays, one will see a significant increase in sales and more footfalls in their store. It automatically catches the eye and attracts a potential customers into their shop.
LED lights for shop windows
LED lights are installed at the shop windows to pull in the crowd. Since the competition for some retail stores is fierce, store owners choose to lighten up their entire store to make it look more welcoming. Lights installed at the windows help attract the attention of the passers-by, and they also add elegance to the products displayed.
Light not only attracts attention but also attracts eyes. If a retail store has a window lit intriguingly, potential customers will surely walk in to explore the collection. The chances are that they will also buy something from their store if they are offering something valuable.
LED retail display cabinet lighting
Unique and beautiful display cabinet lights add to the store’s appearance and develop the interest in consumers buying products. This kind of light is gaining great popularity and offers multiple advantages compared to conventional designs. Installing the display cabinet light is the best way to provide the retail store with a modern look. Most retail store owners are usually found leveraging the ceiling lights for their stores; hence, cabinet lights will make the store look unique and artistic.
One can install this kind of lighting in any office corner. Additionally, consulting an interior expert will help one divide better. They will suggest the best ways in which they can add to the appearance of their store. Even the deepest corners of the cabinet in the retail store can have a light installed so that the things stored there are properly visible.
LED outdoor lights for shop fronts
Another great way to use LED lights for retail stores is by installing them at the shop front. Moreover, they are energy-efficient options that can be kept on all day long. They make the entire outlet look bright and vibrant. Moreover, the things kept in there, the boards hung, and several other aspects of the shop are clearly visible. This is a great way of attracting consumer attention.
Furthermore, after it is dark outside, the shop lights installed at the storefront help provide safety and a proper view. It also creates a warm welcome for people who enter the shop. It also encourages sales since the LED lights installed at the front door make everything look classy and elegant. By installing storefront LED lights, be ready to attract more attention as quickly as possible.
How To Choose The Right LED Retail Lights
Follow the below-mentioned pointers to choose the right LED retail light
Retail Lighting Color Temperature
The beauty of LED light is that it is available in many color temperatures. They come in warm white color that gives a very subtle and homely tone and cool white colors that give a very fresh and modern tone. LED lights also come in daylight colors that have a natural and neutral tone. The color temperature one chooses should go with the theme of the store. For example, if the store has a modern look, then LED lights will suit the store the best.
LED retail lighting lumens
Earlier, halogen, the brightness of the Incandescent and HID or High-Intensity Discharge lights were measured by watts. Now lights are generally measured by lumens. The more lumens there are, the brighter the light. Therefore, one should always look at the lumens before buying an LED light and always check the lumens. The lumen should be high if one is looking for bright light. If one is upgrading from the traditional bulbs to lumens, and they want similar brightness. Then one will have to remove the last number present in the lumen value simply. Now, whatever one is left with is the incandescent wattage. For instance, an LED light of 600 lumens is almost the same as an incandescent bulb of 60 watts.
LED retail lighting watt
LED lights help in saving power and give more light at the same time. LED lights are not measured in wattage like indecent bulbs. Rather they are measured in lumens. It is, however, very easy to convert from watts to lumens. For instance, 8 watts is almost similar to 800 lumens. Thus if one wants a led light of greater watt, its lumens should be high.
Retail Shops and Lighting Design
The in-store lighting fixtures installed have strategic functionalities, and the performance’s benefits go beyond just lighting up the space. Based on the design of the retail store and the products or services one offers, it is recommended one choose the lighting options. Poor lighting may hurt the sales figure of one’s store to a great extent. Hence, we recommend shopping for brighter options with high lumens. Lighting claims to attract consumers more than the product itself can. Lighting fixtures are available for different aspects of the entire store, and one should make choices as applicable for the fitting room, shelves, central tables, etc.
No denying the fact that lighting is a great component that one should install in their retail store. Though, one should consider their budget as well. Having said that, high-end options are available, and also budget-friendly picks are available in the market. Additionally, one should not compromise too much on the cost so that the new lights purchased creates a dull space. It would help if one thought of the vibe of their space and one’s personality, based on which the lighting choice will be made. After consulting a lighting expert, one should make the best possible decisions.
Quality and Maintenance
Although LED lights, when installed in one’s retail store, will reduce the energy bills to a great extent, they will need regular maintenance. It doesn’t require much maintenance, but maintaining it to some extent will be beneficial. This way, the lighting fixtures, once installed, will last longer than expected. It would help if one also went through the user manual to know how to handle things properly and prevent the lights from getting damaged. The environment in which they use the light is also crucial. That said, the storing and working temperatures should be optimal to ensure a good lifespan of the LED lights.
One needs to ensure that they buy good-quality LED bulbs and other fixtures initially so that it lasts longer than expected. It will be a one-time investment, and they will not have to go through the hassle of replacing the bulbs repeatedly. Also, when installing them in the store, one will have to use them regularly to ensure that they stay in working condition. The lighting installed in the retail store greatly impacts the mood of the customers, and dull lights will not encourage them to shop more. Using the right lights will avoid crankiness and irritation in their mood. Contact a reputed LED retail light manufacturer to get LED retail lighting.